Shopping cart
Your cart empty!
Objective
To develop a memorable and trustworthy brand identity for DreamLand Daycare, a newly opened childcare center in Toronto. The goal was to create a brand that resonates with parents and reflects the daycare's values of care, safety, and nurturing, while also promoting visibility through branded promotional materials.
Strategy
Brand Development: Created a cohesive brand identity that captures the essence of DreamLand Daycare, including the selection of soothing brand colors, a playful yet professional logo, and a design style that appeals to both parents and children.
Promotional Products: Designed a range of branded promotional items, including mugs, pens, and flags, to enhance brand visibility and provide a professional touch to both internal and external marketing efforts.
Visual Consistency: Ensured that all promotional materials—from logos to flags—maintained consistent visual themes to reinforce the brand’s identity and instill trust among parents.
Results
The brand development for DreamLand Daycare successfully established the center as a trusted and approachable childcare provider. The cohesive branding helped build immediate recognition in the community, and the promotional products reinforced the daycare's image in parents' minds, creating a lasting connection.
Services included in this project
Brand Development
Developed a strong brand identity, including logo design, color selection, and brand messaging that reflects the daycare’s caring and nurturing environment.
Promotional Product Design
Designed branded items such as mugs, pens, and flags to be used in marketing efforts and daycare operations, boosting brand recognition.
Visual Consistency
Maintained consistent design elements across all promotional materials, ensuring a unified and professional look.
