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Everyday Foodland

Objective

To enhance the online visibility of Everyday Foodland, Hamilton's largest supermarket and butcher shop, by developing a comprehensive digital marketing strategy. The goal was to boost customer traffic to both the physical store and online platforms, increasing engagement through professional media, optimized online listings, and targeted advertising. 

Strategy

Website Design & Development: Created a user-friendly, fully optimized website to enhance Everyday Foodland’s online presence and make it easier for customers to discover their offerings. The website was designed to showcase their wide selection of groceries and halal butcher services.

Social Media Management: Set up and managed Facebook, Instagram, and TikTok accounts, posting regular updates through stories, reels, and posts to engage with their audience and keep them informed of new deals and promotions.

Google My Business Optimization: Optimized their Google My Business profile to improve local search visibility, ensuring that the supermarket ranks highly when customers search for grocery stores or halal butcher shops in the Hamilton area.

Social Media Marketing: Launched targeted ad campaigns on Facebook, Instagram, and TikTok to increase engagement and drive foot traffic to the physical location, focusing on specific promotions and deals that appeal to their audience.

Google Ads Campaigns: Executed local Google Ads campaigns to drive traffic to the store by targeting customers searching for supermarkets or butcher services in Hamilton.

Professional Photography & Videography: Conducted professional photography and videography sessions, including aerial drone footage, to showcase Everyday Foodland’s vast selection and facilities. These visuals were utilized in marketing materials and social media campaigns to attract more customers.

Flyer Design & Printing: Designed and printed promotional flyers for distribution, helping to advertise special offers and boost store traffic through physical marketing materials. 

Results

The combination of web development, social media management, and targeted advertising resulted in a significant boost in both online engagement and physical foot traffic for Everyday Foodland. Their digital presence became a key driver in attracting new customers, while the professional media provided a polished and modern representation of the brand. 

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