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Objective
To establish a strong and credible brand identity for Skyline Builders, a construction company based in Winnipeg, that resonates with clients and partners in the industry while supporting their growth and professional image.
Strategy
Brand Development: Developed a robust and modern brand identity that reflects Skyline Builders’ commitment to quality construction and professionalism. The visual identity was designed to connect with their target audience in Winnipeg, emphasizing trust and expertise.
Logo Design: Created a bold and versatile logo that represents the strength and reliability of the company’s construction services, easily adaptable for digital and print materials.
Business Cards & Letterhead: Designed professional business cards and letterheads that maintain brand consistency and reflect the company’s identity across all communications.
Uniform Design: Crafted professional and functional uniforms for Skyline Builders staff, ensuring that the company’s brand is visible and consistent on-site and in client interactions.
Licensed QR Codes with Tracking Capabilities: Implemented licensed QR codes with tracking capabilities, enabling real-time tracking of marketing materials and enhancing customer engagement.
Results
Skyline Builders now has a cohesive brand identity that reflects its professionalism and commitment to quality. The bold logo, professional business cards, and practical uniform design have established a consistent brand presence, helping to reinforce trust with clients and partners. The integration of licensed QR codes has also added a modern, tech-savvy element to their marketing strategy, allowing them to track engagement and enhance customer interactions.
Services included in this project
Brand Development
Established a strong brand identity for Skyline Builders that reflects their professionalism and commitment to high-quality construction services.
Logo Design
Designed a bold, construction-centric logo that embodies the company's values of reliability and strength.
Graphic Design
Developed professional business cards and letterheads to ensure consistency in all formal communications.
Uniform Design
Created functional and branded uniforms for staff, ensuring a professional on-site presence.
