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Objective
To establish a modern digital foundation for Puff Empire, enhancing customer experience in-store through engaging digital displays and creating a scalable online platform to support future e-commerce capabilities.
Strategy
Website Design & Development
- Future-Ready Website: Designed and developed a responsive website with scalable architecture to support future e-commerce integration.
- User-Centric Design: Focused on an intuitive interface with clear navigation to showcase products and essential store information.
- SEO Foundation: Implemented foundational SEO practices to ensure the website ranks for relevant local searches in Calgary and surrounding areas.
Digital Display Design
- In-Store Digital Content: Created visually dynamic and branded content tailored for Puff Empire’s in-store digital displays.
- Targeted Messaging: Designed promotional materials and animations for the displays to highlight special offers, new arrivals, and store updates, enhancing customer engagement at the point of sale.
Results
The newly designed website provides a robust foundation for Puff Empire’s online growth, while the digital displays in-store elevate the shopping experience, driving both customer retention and sales.
Services included in this project
Website Design & Development
Scalable, SEO-ready website with future e-commerce capability.
Digital Display Content Creation
Branded, high-impact visual materials for in-store promotions.
