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Objective
To position Lucky Find Store as a premier thrift shop in Stoney Creek by establishing a cohesive digital footprint, supporting its grand opening with impactful marketing, and laying the groundwork for future e-commerce expansion.
Strategy
Digital Foundations
- Social Media Setup: Created and optimized accounts on all Meta platforms (Facebook and Instagram) and TikTok to maximize brand reach and engagement.
- Google My Business: Set up and optimized the profile to improve local search visibility and provide accurate store details.
Website Development
- Future-Ready E-commerce: Designed and developed a dynamic website with seamless navigation and the capability to integrate an e-commerce platform in the future.
Grand Opening Campaign
- Event Marketing: Launched a targeted campaign to build anticipation and drive traffic to the grand opening, including online and offline promotional strategies.
Marketing Materials
- Graphic Design & Printing: Produced high-quality flyers, thank you cards, and licensed QR codes with tracking capabilities, along with other branded materials to enhance customer experience and loyalty.
Social Media Management
- Content Creation & Engagement: Managed daily posts, reels, and stories across Meta and TikTok platforms to maintain a strong online presence and foster community engagement.
Results
Lucky Find Store’s successful launch and ongoing digital strategy positioned it as a must-visit thrift shop in the area. The foundation set for e-commerce ensures scalability, while social media efforts continue to drive in-store visits and customer loyalty.
Services included in this project
Digital Foundation
Created engaging, platform-specific content to connect with target audiences.
Web Development & Design
Built a user-friendly website with e-commerce integration capability for future scalability.
Marketing Materials
Designed and printed custom flyers, thank you cards, and QR codes to support customer engagement and promotional efforts.
Opening Campaign Management
Executed a comprehensive grand opening campaign to maximize store visibility and foot traffic.
